Increase Sales through Personalized Direct Mail
Written by Carmen
With the increasing budget that companies allocate for their promotion campaigns, there is a barrage of advertising campaigns through various forms of media. The end customer is often left clueless about which product to pick and which one not to. Even if the viewers of the ad are a genuine part of the potential customer base interested in buying the product being advertised, they are left in a dilemma with so many options around. Advertisement campaigns should keep in mind that they should stand out and stick to the customer’s mind to be able to do good business.
Reasons to Personalize Direct Mail
To be honest, each of one of us has a slight excitement just before opening our inbox. Unless a bad subject line turns us off immediately, there are hardly any mails that we don’t read once they land in our mailbox. Most advertisements try to attract the attention of the customer at a time when they are least interested in it e.g. in the middle of a sitcom, a movie, a sporting event, or a talk show. The advertisement campaigns rarely target the end customer to make him or her feel like the one they are talking to.
The split second of attention that every person gives to the new mail is where the advertisement should grab the potential customer’s attention. This split second with print advertisements obviously ranks higher than other forms of advertisement, where the end customer’s attention isn’t always guaranteed. Good mail content, backed by sufficient research and a strong, solid answer to “what’s in it for me?” will ensure that the customer will give a thought to the product or service being offered. Unlike in other forms of advertising like TV or radio, the company that sends the personalized email gets noticed more because it is not competing simultaneously with other brands for the customer’s attention.
Another great reason for sending a personalized email is the accuracy with which you could choose the target audience like being able to choose a particular region or local. Choices may also be able to send to specific groups based on age, gender, income bracket, and more.
In recent times, there are many firms that specialize in digital printing and creation of personalized emails available to choose from. A good marketing firm usually provides data mining and past statistics of return on investment from various types of emails. Thorough research on customers’ preferences, tracking, and amendment of ad content is essential. Analyzing the success rate of different kinds of emails, e.g. colorful prints with wacky captions, professional content with crisp headings, or digital images coupled with textual flair are some of the options an Internet company can choose from for their marketing campaign. The style will depend on the image of the product or service. Advertising campaigns, through personalized email, are a direct way to communicate with the end user, the potential customer. If properly utilized, these campaigns could bring in lot of business compared to broad advertising of other options that don’t really target a specific audience.
Karma Snack Internet Marketing can assist with email marketing campaigns as well as other Internet marketing services. They can coordinate services to increase both traffic to your website and the income that your Internet business generates. Get a free proposal today.