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Social media optimization (SMO) is a very effective way in which you can optimize your websites so that the social networking community easily accepts them. It should be included in the search engine optimizing (SEO) of your website. This method of Internet marketing goes hand in hand with viral marketing, which is when the news of your website spreads rapidly through social book marking or photo and video sharing websites.  It is actually considered to be an integral part of both online reputation management and search engine reputation management. It is an affective and inexpensive way to market a website and bring in traffic to a website.

Social Media Websites

Social media websites are an intrical part of viral marketing. Some of the most popular and commonly used social websites include the following:

  • Facebook
  • MySpace
  • Youtube
  • Twitter
  • Digg

There are social media websites specifically for businesses, like the following:

  • Linkedin
  • Yelp
  • Merchant Circle
  • Sphinn

Optimizing content, posts, links, and more for social media is very effective.

The Necessity of Social Media Optimization (SMO) for Internet Marketing

There is a growing need for SMO today because it allows customers to be able to participate and interact with a website while they are online.  The basic idea behind this interaction is to make the website accessible to its visitors by allowing them to interact with the website’s content.  Its primary focus is on driving a lot of web traffic towards the website from a variety of sources other than Search Engines.  For this reason it is rapidly growing as a necessary part of a traffic campaign.

Effective Internet Marketing With Social Media Optimization (SMO)

You can achieve effective SMO through the following means:

  • Bookmarking
  • Creating blogs
  • Online images and videos
  • Participation in discussion forums
  • RSS feeds
  • Tagging
  • Commenting on blogs

Social Media Optimization (SMO) Rules for Internet Marketing

The best thing about SMO is that it is cost effective and enables your business to be seen as a part of the global marketplace. There are some rules that you need to follow though.  These include:

  • Get the communities connected
  • Increase quality of your content levels
  • Increase your website’s linkability
  • Make it easy to bookmark and tag your website
  • Reward any inbound links
  • Be sincere in comments and posts

Once you have truly considered all of these things, social bookmarking can actually prove to be among the most effective Internet marketing tools whenever it comes to ranking your website high within the search engines.  Of course, once it is there it will have great online visibility and get a lot of visitor participation too. Remember there are other website owners that are working to take you spot once you are reach the first page. You will need continually monitor the effectiveness of your Internet marketing campaign.

Karma Snack Internet Marketing Company is experienced in social media optimization and viral marketing. They also offer many other Internet marketing services for website owners. You can get a free website analysis at KarmaSnack.com.