One of the current trends in Internet marketing that is being seen is an increased effort to retain customers. The reason for this is that marketing to an existing customer base is actually a lot more cost effective than trying to get new customers is. Making sure current customers are happy and satisfied has an added advantage of them telling their friends, family, co-workers, and acquaintances.
Word-of-mouth is still an effective way to promote a business and with the help of the Internet, word-of-mouth is done faster and to a larger number of people than occurred in the past. A generation or two ago, word-of-mouth was done the following ways:
- Talking to neighbors
- Chatting at the beauty shop
- Swapping information at the gas station
- Using a telephone
Now with social networks, word gets out to a larger number of people and to less connected circles.
With existing customers, a relationship has already been established and it eliminates the barrier of mistrust. Since the relationship has been established, there isn’t time being used to develop trust, time can be dedicated to maintaining the relationship. Existing customers are also more open to the introduction of new products and services. This makes business growth and expansion easier.
Internet marketing is important to customer retention and increasing customer purchases or use of services available. The following marketing tools will keep current customers in contact with a business:
- Informative, easy to navigate website
- Coupon, specials, and discounts
- Useful content
- Referral Incentives
Making the most of Internet marketing tools will increase customer retention. Hiring an Internet marketing company like Karma Snack will allow a business owner and their staff to focus on making sure customers are satisfied, happy, and are spreading the word about the products or services that a business is providing. Karma Snack has expertise in a variety of Internet marketing services. They not only can create an effective and affordable marketing campaign, they can execute the plan as well.