Written by Carmen
SEO (search engine optimization) is not an overnight process. Internet marketing companies that promise anything different are misleading you. Instead, it is a long-term process that requires consistent effort in order to achieve your desired result. However, this form of traffic generation may have some initial cost of time and money, but once you have your website well optimized you there will be little if any cost. The site will need some monitoring and some maintenance to assure the position at the top of the search results is maintained. This effort will be rewarded with an increase in traffic and income.
Here are some tips to help you get started on your way.
Your Website’s URL
It is helpful for your website URL (website address) to have keywords that you want to optimize it for. However, you don’t want to have an ugly name that nobody is going to remember. Instead, you should look for a name that is related to your business and that can easily be branded. It will be more effective to do your best to have the keywords in the URL whenever possible, but not it’s not worth having a complicated website address.
You will want to include your keywords in H1 and H2 tags. Make sure that you don’t repeat these keywords or else it could negatively affect your SEO efforts. Keyword selection is very important.
Always include your keywords in your blog post titles. This will have a big impact upon your search results. Of course, it is also important for your title to look aesthetically pleasing at the same time since a lousy title won’t be appealing and it will not keep a visitor on the website.
Your keyword also needs to appear in the first sentence of the first paragraph of your blog. It can be in bold, italics or underlined to carry a little more weight. In addition to having the keywords throughout the text, there needs to be content that is well written and contain information that visitors are going to be interested in reading.
Whenever you use a lot of images on your website you will want to make sure that your keywords are included in your alternative text. If you don’t do this the search engine spiders won’t rank your website as high as it otherwise would if the keywords were included in the alternative text.
You should try to get as many back links as possible from related websites that have high page rank. This means that you will obviously want to avoid any link farms because this can hurt your ranking.
Your Website’s Age
It is worthy of noting that an older website will be favored over a new one whenever it comes to SEO. This means that the website will rank higher as it ages.
Frequency Of Updates
Make sure that you frequently update your website with fresh, high quality content. This can help move a website to page one faster and also help to maintain the position that’s attained. So make sure that you stay on top of the latest SEO trends as Search Engines constantly update their algorithms.
You will want to make sure that your website’s keyword density isn’t any higher than 5% or else you will appear to be spamming the search engines. Fortunately, there are tools available to help you with this.
Using Related Keywords
It is a good idea to target related keywords as well. For instance, you may wish to target keyword phrases such as Internet marketing tips, Internet marketing techniques and Internet marketing trends when your main keyword is Internet marketing.
When you don’t have the time that you need to apply consistent SEO efforts to your website, you will want to hire an Internet marketing company like Karma Snack to do the marketing for your website. It will bring you long-term benefits. Get your website analyzed for free and get a free proposal from Karma Snack.