What is Viral Marketing?
Written by Carmen
The internet is no longer just a great source of information. It has crossed boundaries into now being a potent tool for marketing all kinds of products and services. With the number of individuals around the globe logging into the Internet every second, it is a great way to reach a cross section of audience in an informative, engaging, and convincing manner. Viral marketing is becoming an important tool for getting noticed online and Internet marketing companies include viral marketing services.
Viral Marketing Services
Viral marketing operates chiefly by word of mouth where every individual who has come across the viral marketing message passes it on to several other people. This is done online, mostly through social networks. Viral marketing campaigns include engaging videos, interesting articles, contests, free products or services, and so on. Viral marketing differs from traditional marketing campaigns because the emphasis here is not on the campaign itself but more on the individuals passing it on to their friends, colleagues, and family
Channels Used for Viral Marketing
Viral marketing differs from the odd ad here and there in several websites. Viral marketing usually makes use of social networking sites like Youtube, My Space, Facebook, Linked, StumbleUpon, Digg, etc. to create back links. Using flashy, attention getting teasers there is a greater chance of the marketing campaign becoming a success.
The Advantages of Viral Marketing Services
Viral marketing actively engages the target audience and creates an actual tangible benefit in the form of a freebie, software, or entertainment in the form of a video. This means that there is a higher chance of the link forwarded to other people. Viral marketing is a great way to create a positive buzz about a website.