One of the first things you will need is an email list that contains the email of people who are actually interested in your product, service, or related area. A big long list of email addresses is useless if the owners of the email addresses aren’t interested in what you are selling or offering. A smaller list that has a high response rate is much more desirable. Google Analytics will help track your campaigns performance.
Once you have your mass email marketing email list, here are some helpful hints when using email marketing:
Your Email Signature
Make sure that you set your email signature to include a link to your website. At the same time, your signature should look professional. The best way to do this is as follows:
Your Website’s Link
A short simple description of your business can be included after the link.