Marketing on Pinterest
Does it help? The real question is, How much exposure is good for your business? Lets look at some facts. At the end of 2011 Pinterest had 4 million users. They doubled that number by May 2012 and now they have over 70 million people with active accounts. Businesses we recognize as a nation are using Pinterest to further grow their labels. Should your business be on Pinterest? Yes. Not because Martha Stewart and the Wall Street Journal are doing it, but because of why they believe in Pinterest as a local internet marketing company. Read our Social Media market share Report.
With so many people pining Pictures every day, it is hard to argue against their internet marketing services. Once you have created a business account and pinned a few pictures to your wall you can just sit back and watch. A domain with zero links will jump to 150 links in a week, with just two pictures pinned to its wall. This is because the shoppers do the work for you. You can put a link on the product pages of your company website that says “Pin It” and does exactly that. It creates a cycle. People who have seen your product on Pinterest will go to your website and the people who found your site first will Pin your products to their own walls. Pinterest will increase traffic to your business for only the effort of signing up. Internet marketing
If you want even more traffic, being an active Pinner is easy too. On your Pinterest profile you can create multiple walls of different topics, of themes that interest your target audience. They may be loosely related to your company’s product and that is fine. It creates a diversity that is constantly breathing life into your account. The more pics you Pin while browsing the internet, the more spice you are adding to your business’ reputation. People appreciate artistic photos that teach them more about the things they love. If you can give them that using pictures from other trusted brands and industry leaders than you can begin building your own name recognition. Your dedicated Pinterest followers will see you as their go-to source for reliable knowledge; the more they RePin your Pins, the more people will see you. The questions can remain what are internet marketing rules?
Many businesses use interest, from name brands to small enterprises. This is not only encouraging to someone looking for a proven marketing technique, but it is also an additional asset to a business who wants in on the Pinterest game. Connecting to other businesses is mutually beneficial on this cite. Businesses have been known to do promos for each other, that end up bringing in more views to their sites as well. One example of this is “Pinner of the Month.” This competition allows businesses to compete for the approval of one other business, who already has the popularity to be considered a reward in of itself. Just being recognized by some of the bigger guys can get you bumped up from the little leagues. It benefits them as well, since viewers you have may not be on the Judge’s Pinterest yet. People love competition and will be eager to Pin things from everyone involved.
There are many more ways to attract attention on Pinterest. The bottom line is, your business can not go wrong on this site. As far as local marketing services go, Pinterest has the lowest maintenance and the highest rate of results. Pinterest is free. It is original, creative, and fun. Make your business well rounded through multi-platform strategy and you will not be disappointed with the near instantaneous boost to your online presence.