While email marketing is still quite effective, and a lot of successful Internet marketers still regard their email lists as a prized possession, there are a lot of other ways to communicate to potential customers and these ways are beginning to be more prevalent. This is because social networking websites are growing rapidly and they offer an opportunity to exchange messages without email.
How Social Marketing Started
Social networking began as a way of allowing groups of people who had similar interests to be able to get together and share information, pictures, links, and other miscellaneous information. Of course, if you want to gain recognition and acceptance within any group, you will need to give them some insight into yourself, share useful or interesting information, and post on a regular basis.
Convenience of Social Networking Websites
Today a lot of people are using social media websites because they can send multiple messages to all of their friends with just one click. Another reason for these websites’ popularity is the common interest groups that easily allow for content and photographs to be uploaded. This offers marketers an ideal opportunity for promoting a product or a service to “peers”.
Using Social Networks Properly
In order to properly use social networking websites you will need to understand the members’ behavior. Usually these people will share all types of content without any regard to privacy. Clever marketers can easily use this to their advantage without taking advantage. The later can dramatically impact the product or service negatively.
The Future Of Email Marketing
It remains to be seen whether or not email will lessen, thus causing email marketing to become ineffective. Currently, the majority of people still have an email account and also belong to at least one social networking website. One thing is certain though: Ignoring these social networking websites is no longer an option for anyone who really wants to reap all of the possible rewards of owning a successful online business. Social networks will most likely grow and expand, but email will hang in there and email marketing will continue to have success, but it should be combined with other campaigns.