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Internet Marketing for Small Businesses

Though some websites are designed just for the fun because a website owner is interested in the topic, most websites are set up to create income. There are ways a professional Internet marketing company like Karma Snack will increase the conversion rate.

Websites that are just for fun would include information sites that are about an interest the website owner has. Often the web address is just shared among friends who have similar interests. Personal blogs are often set up for people who are interested in the person’s life or just for the person to document a life journey. Websites that aren’t being monetized may not have many visitors, and even if they do, there are no ads set up or anything else to make money from the blog.

For websites that are set up to make money will be able to do so by using the following to increase the conversion rate:


If there are no visitors to the website, there are no customers to buy products or sign up for services. The more targeted visitors to the site, the conversion rate will increase. Getting to the first few pages of a search engine is important also. It is one of the best ways to get found on the Internet.


There are different types of testing that can be done to determine the success of an Internet marketing campaign. A/B split testing will try two similar sites to see which one gets the best response. An Internet marketing company can also do multivariate testing.

Technologies like heat maps, mouse scrolling, hovering, and clicking, all help learn what the visitors are doing. Once you know what they are doing, you can then know what is and is not working.


Content, images, and the website design will all be used by the search engines to give value to the website. The more value the website has in the eyes of a search engine, the sooner it will be that page one is reached.

Karma Snack Internet marketing company can help increase conversion rates with the above services and more. Karma Snack has the experience and the skills to take your website to the next level. Look over their case study to see what they can do and then contact them about your Internet business.