Local business search engine optimization (SEO) is not a simple thing to someone who is new and doesn’t know a lot about how the search engines rank web pages.
Local business SEO can be much simpler than some lead generation companies make it out to be. It’s also cheaper than a lot of marketing consulting firms say they are. So you have to be careful when choosing a SEO company to do this local SEO for you.
In order to get your business to the top of search results, and generate more leads for your company, you need to have other websites tell the search engines that your website is “popular.” It’s like a popularity contest for search engines. That popularity is based on links, which get you to the top of those search queries. If there are other websites in your niche that give you links, then search engines like Google will see your site as important, thus rank you higher.
There are other factors that come into play when marketing your small business online. Your landing page is a big factor in generating leads and sales for your company. Not only do you need links to specific pages on your site, you also need content geared toward that search query. If you try to get a page ranked for “blue widgets,” but the page is about “yellow widgets,” it’s going to be harder to get that page traffic from searches for blue widgets.
On-page SEO is one factor that you need to have done correctly in order to get that page ranked. You can generate exclusive leads for your business through the use of on-page and off-page SEO practices. That is, your content and the links to your pages. If you get those two things done right, you are well on your way to generating more leads and creating more revenue for you business.
The moral of the “local SEO” story is, the more relevant the content on your pages and the more links you have to those pages, the better off you will be with the search engines. You have to remember, search traffic is free traffic. Every business can use more free visitors.