Pay-per-click is known as PPC and is an Internet marketing strategy that’s gaining fast popularity among Internet companies that are trying to attract targeted visitors. With pay-per-click marketing, a company pays the website for every customer who clicks on the link to their website that offers a product or service.
Pay-per-click Internet marketing consists of two parts.
- The potential customer has to visit the website where the product has been advertised
- The visitor of the website that has the ad has to click on the advertisement to read more about the product or service being advertised
So, three numbers effectively decide the success of the marketing campaign for a product. The first is the number of visitors to the site; the second is the number of visitors to the site who click on the advertisement. This percentage comprises of the potential customers of the product. The third number is the actual number of visitors who eventually buy the product. With these numbers, a click-through rate and return on investment (ROI) can be calculated.
How to Get the Right Audience
Having a large number of visitors to a site does not always ensure great business. Similarly, having a high percentage of visitors clicking on the advertisement doesn’t ensure that the product will be popular. The success of a product depends on how many visitors that are part of the target audience are clicking. This forces companies to give thought to the content of the site and the keywords used.
Search engine optimization involves analyzing the statistics for individual keywords. By studying the number of visitors to various sites where the product has been advertised, Internet marketers find out the set of keywords that will attract the most potential customers.
A pay-per-click campaign can be tricky, so many Internet businesses choose to have their campaign professionally handled by an Internet marketing company like Karma Snack. Find out more about all the services that they offer and request a free proposal.