Have you ever clicked an article on the Internet because of the title? The chances are yes, many people are simply attracted to the title, or they trust the source from which the article comes. Technically speaking, these titles are meta tags, which is considered to be the foundation of SEO. Why are we claiming this? It is simply because without meta tags you can’t reach your readers organically.
Generating meta tags may not be time-consuming for you, but it is important from the SEO point of view. If you don’t know, then 93% of the online experience begins with a search engine that gives a solid reason to online marketers and businesses to improve their SEO. But, to improve your SEO, the basic requirement is to have readable content with appealing titles, which are called Meta Tags.
In this blog, we will discuss meta tags and how they can contribute to your search engine ranking. So, let’s begin.
What are Meta Tags?
Meta tags are kind HTML tags or snippets of code that provide important information about your webpage. This information is called “metadata” that search engines crawl for. It gives the idea of how they should be displayed on the search engine; so that visitors find them readable and attractive. Based on this, Google prioritizes some specific tags that provide contextual clarity for people.
However, people may not see these tags as they are located inside the HTML’s head area. We can say it is a legal way of hiding words that help search engines locate your pages and can have a summarized idea about your website and the keywords you have used.
Now the common question that people ask is how do these meta tags help SEO? So, let’s have a detailed explanation below.
How Meta Tags Impact SEO?
When it comes to the Internet, people do judge the book by its cover. Here your title and meta description acts as a cover for your web page. If you use the meta tags correctly, these can act as an elevator pitch for your business. It will definitely improve your click-through rate and uplift your brand image online.
Apart from this, the most important thing is that meta tags transform how your site appears on the Internet. And, when people find it appealing, it starts improving your click-through rate that will eventually affect your traffic and engagement in a positive manner.
Well, it is quite an old tactic that has been for years. However, now people ask whether it is still relevant in 2021, and the answer is yes. If you are concerned about user experience and want to provide satisfaction to your visitors and audience, focus on creating high-quality content. Use meta tags in your content and your page will automatically show up in SERPs if Google finds it unique and readable.
You need to understand that you are given a wide space on the Internet to sell your brand, make sure that you use it wisely.
Now, let’s move on to the types of meta tags important for your SEO.
Types of Meta Tags
- Meta Title
Meta titles or title tags are the first element of HTML that specifies all about your webpage. They are important from the point of view of gaining more traffic as they appear in the SERPs. When you write a meta title, there shouldn’t be more than 60 characters that can have your long-tail keywords. Also, use numbers and words that reflect what your content is about.
- Meta Description
A meta description is also an important element of HTML that summarizes your webpage. These are also visible in SERPs in the form of small descriptions below the meta title. The average length of the characters is 160 for meta description, and for mobile characters, it is 130. Make sure you add a clear call to action in meta descriptions along with any discount, coupons, or offers with some targeted keywords.
- Canonical Tag
Canonical tags are HTML link tags used to indicate other versions of your webpage. When you include canonical tags, it signals the search engine that the URL given is the main page and should focus on the main page only.
The syntax used for canonical tags is-
<link rel=”canonical” href=”http://example.com/” />
- Header Tag
Header tags are used to change the font size on the page and signify the chronological order in which the information is provided. The heading elements include H1 to H6. Your content must have H1, and H6 is the smallest element which is not that important.
Now, people generally ask a common question, how many meta tags should I use?
As a general rule, 10 meta keywords are enough for a single webpage. Don’t try to stuff more as it will only create fluff.
Knowing common types of meta tags, you might be all set to improve your on-page SEO. But, you should know that the trick lies in using the right meta tag in the right place. Here a professional can help you by mapping out a smart strategy.
Karma Snack is a trusted digital marketing agency that has helped many clients improve their online visibility and rank better in SERPs. We can provide you a better idea and help you increase your traffic and engagement rate. If you are currently looking forward to a helping hand who can nurture your traffic and improve your online ranking, don’t hesitate to contact us here.