As with many things in life, the more experience that you have, the more you successful you tend to be. Many people can get a measure of success without experience and by being self-taught. For small Internet projects and small businesses, this may be satisfactory. For larger Internet businesses and businesses that want to become large, Internet marketing is often done by a professional, experienced marketing company. To be successful with Internet marketing, as many people as possible must be reached on the Internet. This takes skill and a strong campaign.
Successful Internet marketing means reaching beyond the circle of potential customers that can be reached by individuals and by company mailing lists. One way that this is done is through viral marketing, which is the name given to marketing that is done through person-to-person contact (like the way a virus is spread). Viral marketing is a form of word of mouth, only instead of information being passed along from neighbor to neighbor or at the beauty shop, it is passed electronically. Information is passed electronically through the following ways:
- Emails between friends and family
- Blog posts
- Websites articles
- Social networks
- Blog comments
Some Internet marketers use viral marketing exclusively, but it is best when combined with other Internet marketing services to reach the maximum number of people. Viral marketing can be combined with successful Internet marketing services like the following:
- Website design that is visitor friendly
- Easy to use shopping carts
- Keyword rich content
- Search engine optimized website and content
- Reputation management
- A/B testing
- Online advertising
Successful viral marketing will create value and need of a product or service. This value and need must be strong enough that it moves a customer or potential customer to share the information or offer with others. This can only be done if the content is easy to share. Complicated and slow loading platforms will not be shared. Target people first and search engines second for lasting Internet success.
Marketing can include individual ads, re-brandable information, affiliates, and strong social network connections to get people to share product and service information. Marketing campaigns need to be constantly monitored to assure continued success.
For business owners who wish to concentrate their own time and the time of their employees on running the business, they can hire an experienced marketing company, like Karma Snack, that has a skilled marketing team that is proficient at the different Internet marketing services. There are many services that are needed to run a successful Internet marketing campaign, including viral marketing.