Society is growing more aware of the adverse effects some Internet sites can have on kids. With a sense of protection for their kids many parents are ready to slash out and censor anything that has objectionable graphics or content on it. In such a scenario making an Internet marketing site kid friendly is not only necessary for just products for kids but for families, too. There are many things that need to be kept in mind when you are designing a website that is kid friendly. The following should now be on a website that is for children or a family website
- Objectionable content
- Racist remarks
- Dirty jokes
- Suggestive graphics or photos
- Support drug or alcohol use
Sites which are clean and kid friendly are likely to generate a feeling of warmth among customers and a safe feeling whether the site is selling, home furniture, lighting, clothes, bed sheets, books, or music. Taking kids seriously and ensuring that they are a part of the target audience is effective in marketing. For example, ads for hair products sometimes advertise how hair can look like some of their favorite child artists or super heroes. Using cartoons to advertise their products can make lot of sites kid-friendly too. When using registered images or characters, be sure to do it legally.
There are many brands that are using cartoon characters to promote their products with an added sense of humor. An Internet business that has children for a target audience may want to have a character designed specifically for their products and services. This character can be registered. Not only is this impressive to parents, it also helps kids identify with the products and increase their familiarity towards it. More and more parents are involving their kids while buying goods online. This means that kids have a say in purchases and kid friendly Internet marketing site might just be a great shot in the arm for brands that sell family products.
Internet marketing and promotion of particular products are seeing kids as part of the target audience that influences adults’ purchases. Internet marketing has learned to make kids feel important too. Many products, even washing machines, air conditioners etc. include kids in the advertisements even though it is geared towards adults. Having the websites show children talking about the benefits of a product can really attract more customers. Using sports personalities on the websites using the products, instead of badly dressed movie celebrities is a good option too. Many kids identify with their favorite football, basketball, cricket, and hockey stars depending on which country they are from and hence it is easy to get kids’ attention.
To create an Internet marketing campaign that includes marketing to children, contact Karma Snack Internet Marketing Company. They can coordinate marketing services to launch a successful campaign. Look over their case studies and have get a free proposal.