Have your ever asked yourself how websites rank on the search engines? Who decides which websites will be ranked on the first page of Google, Yahoo or Bing? Statistics show that not many people actually go to page two of the search results. So, how do you make sure your website is ranked on the first page of the search engine results? Or, better still, be number one in the first ten results?
The optimization of search engines for websites to be found online is the answer to this mystery. This is normally referred to as Search Engine Optimization (SEO).
What is SEO?
Search Engine Optimization is the technique of improving a website’s visibility online. This is either done on-page or off-page. On-page SEO means putting the keywords strategically in an article so that those keywords can be picked by the search engines when they are crawling the webpages looking for results. The article that contains the most matching keywords is ranked first in the Search Engine Results Page (SERP). There are other factors involved in ranking a webpage besides keywords, including page authority and the date of the article.
Off-page SEO is done outside of the article. It involves building links that point to the article. This can be done through commenting and article directory submissions.
Where You Can Get SEO Services
SEO falls under Web marketing, which basically means selling products over the Internet. You can get SEO services from a local SEO company or a Digital Agency. These are organizations geared toward providing services for creative and technical development of Internet-based products.
What You Need to Sell Products Online
The first thing you need is a website. If you do not have one, then you need to contact a Web Agency that can design and develop a website for you. After you develop your website, you need to promote your product online for people to see it. People will only buy if they are aware of the benefits they will derive from purchasing your product.
A local SEO company can help you in your Web marketing campaign to make sure you have created a demand for your product by telling people online how good it is to use your product.
Finally, remember that content on the Internet is King. You need to generate a lot of information about your product. It is only when the customer realizes that you know so much about their problem that they can trust you. They will buy when they know that you will be adding value to their lives. And then your sales will skyrocket!