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Karma Snack :: Internet Marketing Knowledge Center :: Business SEO Category

Business Consulting Firms

March 30th, 2014

Many businesses are looking for a creative way to market themselves. They realize that having a website is key to looking professional, but just being on the Internet does not guarantee success. A lot of businesses believe that their website will automatically be the first listing on search engines like Google. However, they need to take certain steps in order to achieve a high search result. This process can be extremely tedious and requires a wealth of knowledge and experience. Most businesses do not have a budget to hire an employee to constantly work on their website. Fortunately, marketing consulting firms will get the job done, and the business will not have to pay the high employment taxes for their services.

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Ways to Increase Conversion Rates

March 29th, 2014

Conversion rates are the number of leads or visitors that are converted to actual sales. The businesses that have websites to make money will keep track of their conversion rates. Some of the ways conversion rates are increased are with testing and web page optimizing (SEO).

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Marketing to Small Business

March 29th, 2014

Believe it or not, there is a whole industry that is dedicated to helping out those who are just getting their start in business. It is actually a rather booming industry in some parts of the country. If you are interested in working in this particular part of business, there are a few things that you are going to need to know.

One thing that you are going to want to know about is online marketing. Many small businesses have to get their start by using online marketing. It is their way to reach out to a whole wide audience easily. When they are doing this, they are helping to make sure that they are able to get a customer base that actually cares about the products that they are offering.

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Internet Marketing Trends-Quality Content

March 28th, 2014

A trend in Internet marketing is having higher quality content on websites and blogs. Not only is the content rich in keywords, but it has a lot of “meat” for the visitors. Articles that are fluffed and stuffed just aren’t keeping visitors attention and website visitors often leave a site in search of information that they can sink their teeth in. These articles are often found on a major competitor’s website. In addition to articles that are valuable and useful to visitors, websites also are including videos and image on website pages. This makes the website page more attractive and gives visitors more reasons to stay.

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Why Hire a Copywriter?

March 28th, 2014

A lot of people don’t realize just how important a copywriter is to their business. However, without the right words being said in the right way, your business will suffer. This is especially true whenever it is time to put content on a website, write a post for a blog, advertise, or promote your business. In fact, it can mean the difference between success and failure. Some businesses hire their own copywriter while others use the copywriter that their Internet marketing company uses.

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