Miami Companies are failing at SEO (Search Engine Optimization) due to lack of knowledge. Conductor recently released a study that showed only 28 percent of Fortune 500 companies had any real presence in natural search.
There is approximately over $10 billion spent annually on Internet marketing with very little on search marketing, the study showed that most of the companies are spending way too much money on the wrong strategy, sponsored search also known as paid search.
SEO is probably the most misunderstood. While paid search can achieve short term results, the fact still remains What will get better long term results is organic search (SEO). Miami SEO Experts agree that your ROI will be higher with organic or natural search results.
The study shows that almost 80% of Internet search activity is natural search, but only 11% of their marketing budgets are spent on organic search. “So while most search engine users continue to ignore the paid listings and click away in the natural results, many large organizations have been unable to leverage this largely untapped market,” says the report.
Conductor study shows that the reason companies are falling short on organic-search is because of the difficulty in finding the right keywords. Natural search relies more on long tail keywords rather than paid search.
Studies indicate that natural search generates more traffic than paid search, and there are very few people who can excel and achieve top performance results: “The most forward thinking marketing organizations have made it a priority to organize their natural online search marketing efforts, and their results really stand out,” said Conductor CEO, Seth Besmertnik. “While many believe that there is still a long way to go before the lots of consumer confidence increases with SEO companies. Others still believe SEO companies are making tremendous breakthrough.”
According to the study only 2.87% of the domains (not companies) surveyed showed significant number of their terms in the top results. Untitled document pages, incorrect coding and many other issues are the cause for this. Much to my surprise many Miami companies are not taking advantage of SEO simply because of the large population. A majority of the population are Internet users, which can improve your bottom-line while reducing your marketing costs by simply getting started with SEO. Many agree Organic search is the wave of the future; some companies are now just getting their feet wet. It takes time for things to unfold in a natural world, but eventually they always do. Visit Miami’s #1 SEO Company, Karma Snack, to learn more about how to get started with SEO.