You’ve had the same website for years. Your current website is recognizable to your customers and they know how to navigate in it. It has been updated to include current services and products, but it looks outdated. How do you know when it is time to change your website design? First look over your website and see if it needs an entire redesign or just needs to be refreshed. Here are some ways to know it is time to make some changes on your website:
Outdated Website Content
Even though your content is still pertinent and accurate for your product, services, or business, it doesn’t reflect current times. If it has been on your website for awhile, chances are your returning visitors don’t even “see” it anymore and it probably isn’t bringing in many new visitors. Look over your content and look over your competitors content. You don’t want to copy a competitors’ content, but look for ideas to improve your website content. Contact the company that does your Internet marketing and see what ideas they have.
Boring Website Design
The website might have looked great and been cutting edge a few years ago, but now it looks like hundreds of other websites on the web. Look over website designers’ portfolios and the designs of your competitors. Find a unique design that presents the image that you want. If you have a lot of text, look into adding more images and some videos to your website design.
Change in Targeted visitors
The economy, the political environment, etc. are all changing and can affect who is visiting your website. Just like there are some people who never shopped at a Walmart in the past, they don’t have a choice now that their income has been reduced due to various events like job loss, being under employed, cuts in pay, cuts in benefits, and more. Walmart changed their marketing for their new customers. Are the same people interested in your product, service, or business that the website was designed for? If not it is time for a redesign to appeal to the new type of visitors to your website.
Lack of Information on Website
If your website is just full of sales pitches, there are thousands of other sites out there that provide useful information AND sells useful products. Give value to your website with product and service related information. Add well-written content that your visitors want to read.
When you are ready to change your website, you might want to start out with a free website analysis like the one that Karma Snack offers. You will get useful information that you can use to determine what changes need to be made. You can make these changes yourself or you can have an Internet marketing company like Karma Snack redesign your website. Look over their website portfolio and contact Karma Snack today to see what they can do for you.